Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Penney P. Burnett held the position of senior consultant for JWT and managed investor relations. The Penney P. Burnett Papers cover the years 1973-1987, with the bulk of material dating 1984-1986, years during which she worked for the J. Walter Thompson Company (JWT) as a consultant for investor relations. The collection primarily consists of memoranda, financial reports, organizational charts, surveys, marketing plans, stock exchange reports, annual meeting agendas, presentation speeches and layouts, news releases, cassette tapes of annual meetings, and newspaper and magazine articles concerning JWT. Materials pertain to investments and acquisitions made by JWT in the United States, Europe, Australia, Asia, and South Africa. The collection also includes material pertaining to JWT subsidiaries as well as other companies, including: Gray and Company; Goldman Sachs; Hill and Knowlton Inc.; Lord, Geller, Federico and Einstein (LGFE); Morgan Stanley; Simmons Market Research Bureau (SMRB); Paine Webber; Shearson Lehman Brothers; and Wertheim Schroder. In addition to these materials are correspondences and files relating to JWT executives including Don Johnson and Joseph O'Donnell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
